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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

Personalization is becoming a key area of focus for B2B marketers, with 50% saying their organization has made it a company-wide strategic initiative. Mutiny is indispensable for multivariate testing as well as improving conversion rates via personalized experiences. Semrush remains a very popular platform within the SEO community.

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5 Macro B2B Marketing Trends to Watch in 2021

Circle Studio

And similar to SEO, SEM and PPC will also be added to many online marketing strategies or simply play a larger role in driving website traffic. Marketing automation and email marketing. Marketing automation was all the rage in the early 2010s but seemed to cool off as we approached the end of the decade.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. SEMrush SEMrush is a comprehensive digital marketing toolkit widely used for SEO, PPC, content marketing, and social media analytics.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. SEMrush SEMrush is a comprehensive digital marketing toolkit widely used for SEO, PPC, content marketing, and social media analytics.

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55 AdWords Ad Copy Tests Every B2B Marketer Should Try

KoMarketing Associates

50+ Ideas for PPC Ad Copy Tests. This is a great opportunity for multivariate ad testing, but if you don’t have that capability, just start slowly rotating through these copy variations in your ads. You get two lines worth of headlines, with up to 30 characters in each of them. You will now have at least 15 snippets of ad copy.

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