5 trade show marketing mistakes


This is evident by declining response and sign-up rates when sending communications to last year’s attendees list. To meet attendance goals, satisfy exhibitors, and increase profits; trade show marketers frequently just “send more” to make up for the decrease in registration rates. The data in the registration file is only a response list. The value of this data is its recency and accuracy, which is usually a problem with B2B data and lists. The U.S.

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)


Personalized, 1:1 emails based on real-time behavioral data can increase open rates by 50% and conversion rates by 350% (Jupiter Research). By directing clicks to a landing page customized for a specific email rather than a generic home page, marketers can significantly improve their conversion rates. Testing An effective split-testing strategy lets you learn what works, maximize response rates, and can raise your conversions by 48% or more (MarketingSherpa).

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Marketer Showcase: Nick Robinson of SAP North America


From increasing conversion rates to measuring content performance, he has plenty of wisdom to share when it comes to nurturing a lead. The KPIs used to measure content performance are response rate, # of responses from target accounts, # of target titles which downloaded the assets.