5 trade show marketing mistakes
JANUARY 5, 2015
This is evident by declining response and sign-up rates when sending communications to last year’s attendees list. To meet attendance goals, satisfy exhibitors, and increase profits; trade show marketers frequently just “send more” to make up for the decrease in registration rates. The data in the registration file is only a response list. The value of this data is its recency and accuracy, which is usually a problem with B2B data and lists. The U.S.