Remove multi-touch recency
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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

Testing An effective split-testing strategy lets you learn what works, maximize response rates, and can raise your conversions by 48% or more (MarketingSherpa). Also, some systems allow for “social sign-on”, letting users register on landing pages using their social network credentials. as well as landing pages, forms, and so on.

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Marketer Showcase: Nick Robinson of SAP North America

NetLine

The KPIs used to measure content performance are response rate, # of responses from target accounts, # of target titles which downloaded the assets. So far conversion rates are up year over year due to implementing a new scoring model. In addition to using NetLine, what are your other strategies for lead generation?

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5 trade show marketing mistakes

Biznology

The value of this data is its recency and accuracy, which is usually a problem with B2B data and lists. A direct marketing truth – the more relevant the message the higher the response rate. 4. Analysis by titles. Other demographic data from an enhanced registration list. Combinations of the above.