Valasys

SEPTEMBER 10, 2019

B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves. Another report by Nielsen reveals that 68% of people trust online reviews from other customers, which places online opinions as the third most trusted source of product information.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

AUGUST 30, 2019

According to a report by the Contently, 60% of the Gen Z prefer a cool product over a cool experience, while the millennials prefer it the other way round. According to ibtimes.com, Gen Z value productivity & whereas their preceding generation works on an average only on 3 screens at a time, Gen Z can work on 5 screens simultaneously.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Oktopost

OCTOBER 7, 2020

Believe it or not, over a third ( 34.1% ) of businesses admit they don’t use any attribution model to measure marketing performance. Numerous attribution models exist to help you discern which channels, platforms , ads, and types of content contribute to the conversion of a lead. Single-touch vs. Multi-touch attribution.

Multi-Touch Attribution 71

Multi-Touch Attribution Top of Funnel Allocation Multi-Channel 71

Valasys

AUGUST 9, 2019

It was a time for a renaissance in the SEO world when the SEO strategists had already started thinking of integrating with Social Media strategists & working on the optimization of video-based content vis-à-vis the text-based ones for keyword mining & targeting. Before that, the role of content was viewed as secondary.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

JULY 30, 2019

The practice of advertising on websites or apps or social media channels through banners or text formats, images, flash, video & audio is called display advertising. Rich Media Ads (Expandables): These comprise of the flash files that may expand when the user act together on mouseover (polite), or auto-initiated (non-polite).

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Valasys

JULY 16, 2019

The modern B2B world businesses are witnessing transcendence – by raising their digitization games to showcase their products or services & by enhancing their web presence leveraging integrated approaches to build full-proof multichannel strategies for their marketing endeavors.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40