MQL Sales Qualified Opportunity Spending SQO 
Bluetext
MAY 8, 2023
ROAS (Return on Advertising Spend) Your ROAS can be described like this. MQL (Marketing Qualified Lead) A lead that your marketing team has deemed likely to convert into a customer based on their engagement with your marketing efforts. CPL (Cost Per Lead) The cost of finding your next potentially viable lead.
Ledger Bennett
DECEMBER 28, 2020
As much as this notion of Sales and Marketing Alignment has been pushed, accept it as demand era thinking that at best creates a scenario yielding little more than efficient, contextualized MQL hand-offs, and Marketing still left haggling for revenue attribution. RevEx is expenditure directly related to Revenue.
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