Remove persona signature vendor
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#B2BChannelPanel Round-Up: Email

PathFactory

We use Sigstr banners in employee email signatures that link to microsites with curated Content Tracks we build using PathFactory. We really leverage PathFactory to offer more industry and product specific content with each nurture touch to accelerate them to MQL status. Once they MQL they move to the Ok Cupid track.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

Segment these campaigns based on each persona of yours and speak to their unique needs. Be usefully original - add some unique research into your content and develop a consistent style signature so you truly stand apart. Provide solutions and start them on the sales funnel. Back to top. Nigel Temple. Founder at The Marketing Compass.