measurement 
Apollo
OCTOBER 18, 2018
Results: This is the measurement of how well your targeting and messaging efforts have moved your accounts and prospects through your sales pipeline. Results are measured by whether or not meetings have been booked, how many SQOs you have, and how much revenue you have sourced. open rate and a 17% call connected rate.
Apollo
OCTOBER 18, 2018
Results: This is the measurement of how well your targeting and messaging efforts have moved your accounts and prospects through your sales pipeline. Results are measured by whether or not meetings have been booked, how many SQOs you have, and how much revenue you have sourced. open rate and a 17% call connected rate.
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PathFactory
JUNE 16, 2023
At PathFactory, we initially structured our nurture programs around funnel stage, creating specific content for MQLs, SQLs and SQOs. It looked something like this: TOFU content for pre-MQL MOFU content for MQL-SQL BOFU content for SQO This was a relatively simple approach, but it worked.
PathFactory
APRIL 20, 2021
At PathFactory, we initially structured our nurture programs around funnel stage, creating specific content for MQLs, SQLs and SQOs. BOFU content for SQO. You need to constantly revisit, measure and report on your nurtures to make sure they deliver. If both your open rate and click-through rate are low, start from scratch!
Bluetext
MAY 8, 2023
KPI (Key Performance Indicator) The metric(s) used to track and measure the success of your goals and objectives. ESP ( Email Service Provider) A company that helps you with your email marketing, from sending messages to keeping track of open rates. OKR (Objectives and Key Results) A way to set and track your goals and progress.
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