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What Is Account-Based Marketing (ABM) and Is It Right for You?

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

As a result, B2B marketers are intimately familiar with broad-reaching marketing tactics like online and offline advertising, PR, SEO/SEM, event marketing, social marketing, content marketing, mobile marketing and more, all designed to cast a very wide net and feed a sales team with a high volume of inbound leads.

Account Based Marketing 48
Account Based Marketing ABM Multi-Touch Attribution Top of Funnel 48
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SMX East 2017 Day 3 – Attribution, Video and Analytics

QuanticMind

OCTOBER 26, 2017

Analytics & Insights: “SEM Analytics: Giving Your Educated Guesses an Advanced Degree” by Sajjan Kanukolanu. First touch/First click – Attributes all credit for a conversion to the first click in the funnel. Last touch/Last click – Attributes all credit to the last click immediately preceding conversion.

Marketing Attribution 40
Marketing Attribution Top of Funnel Analytics Lead Ranking 40
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