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Taking Your Brand from “We know who they are” to “We know what they do”

LEADership

CMO Spotlight: Philip Clement, Global Chief Marketing and Communications Officer, Aon . As a B2B marketer, this is one of the biggest challenges—how do you make your target audience move from simply knowing you to engaging with you, buying from you, staying loyal and recommending you to others? That is not enough for Clement.

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PKM and the Organization - Pollard

Buzz Marketing for Technology

Many training departments saw it as the content side of training, and wondered why it didnt report to them. Dave Pollards environmental philosophy, creative works, business papers and essays. In search of a better way to live and make a living, and a better understanding of how the world really works. September 2006. together.

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. Can you imagine an “Illinois Marketing for Dummies&# book? Interaction.

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