Taking Your Brand from “We know who they are” to “We know what they do”
LEADership
SEPTEMBER 15, 2015
CMO Spotlight: Philip Clement, Global Chief Marketing and Communications Officer, Aon . As a B2B marketer, this is one of the biggest challenges—how do you make your target audience move from simply knowing you to engaging with you, buying from you, staying loyal and recommending you to others? That is not enough for Clement.
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