Only B2B

OCTOBER 26, 2021

In marketing streams, the term ‘MQL is Dead’ keeps popping up. Despite this, it appears that the die-hard term is still in use. What Is MQL? A marketing qualified lead (MQL) is a website visitor who your marketing team believes has a good chance of becoming a customer.

Lead Ranking 126

Lead Ranking Marketing Qualified Leads MQL High Quality Lead 126

Tomorrow People

MARCH 23, 2021

As you organize and implement your Go-to-Market plan, you must: Find a real market problem that your product or service will solve. Most marketers don’t need to dwell on these three metrics since your marketing team is more directly responsible for them. Encourage loyalty and advocacy over the long-term.

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

Inbox Insight

JANUARY 22, 2019

Part 3 of our B2B marketing planning mini series, this article tackles the Marketing Strategy stage of the B2B Marketing Plan. Now we’ve got the basics out of the way, let’s see how you can create a winning B2B marketing strategy that delivers the outcomes you planned for.

Planning 74

Planning B2B Marketing Marketing Plans B2B 74

Inbox Insight

JANUARY 22, 2019

Part 3 of our B2B marketing planning mini series, this article tackles the Marketing Strategy stage of the B2B Marketing Plan. Now we’ve got the basics out of the way, let’s see how you can create a winning B2B marketing strategy that delivers the outcomes you planned for.

Planning 51

Planning B2B Marketing Marketing Plans B2B 51

ANNUITAS

OCTOBER 1, 2020

Yet amid this type of environment, the macro-level situation can make it harder than ever to assess what is actually uncontrollable market conditions vs. what is truly broken in your go-to-market approach. So how do you figure out what is and isn’t working with your demand marketing? Shame on SiriusDecisions.

Work Management 162

Work Management Demand Marketing Management Marketing Automation Services 162

B2B Digital Marketer

OCTOBER 13, 2020

The opportunity is to still make sure you’re providing value to your current clients and communicating and marketing to them, not hunkering down, being open and transparent. We, we hear a lot of the term transparency, empathy, be open to your clients. And then which ones would be the right ones for that short term opportunity?

Trust Marketing 52

Trust Marketing Sales Management B2B Marketing Planning 52

Full Circle Insights

JANUARY 28, 2021

Marketers who keep an unwavering focus on customers, adopt methods that allow them to pivot rapidly in response to changing conditions and new facts, while driving efficiency in processes and spending allocation on digital outreach will be best prepared for the next disruption. How Getting Marketing Attribution Right Boosts.

Sales Management 98

Sales Management Marketing Attribution Lead Ranking Planning 98