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16 case studies prove ROI of mobile marketing

Biznology

Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. Consider these highlights: 96% of marketers currently use or are planning to incorporate mobile marketing into their marketing mix.

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Email Marketing Trends and Stats

distribion

The effectiveness of personalized email marketing. 91% of participants recorded email marketing as the most effective channel for delivering revenue results. Other notable marketing channels include: display (81%), paid search (72%) and SMS (54%). Email marketing has a 4300% return on investment. – MediaPost.

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A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

Convince & Convert

We need new language and a new framework to describe marketers’ various channel activities to bring greater clarity to the marketing mix. Paid media activities include TV ads, product placements, print ads, radio ads, display ads, social media ads, ads in emails, native advertising, sponsorships, and direct mail.

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Can Small and Midsize Business Owners Pursue Content Marketing?

ClearVoice

If you’re questioning if it’s possible to pursue content in your overall marketing mix as a small business owner, the answer is “yes.” It has big returns for little investment: It’s cheaper than advertising and works better. It also has lifetime value, unlike other forms of advertising.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. 7 Old Fashioned Marketing Tips that Set You Apart , June 14, 2010. Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ).