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Genius.com Accelerates The Close Part 2 - Smashmouth Review

Smashmouth Marketing

Since then, we've had the opportunity to work with and evaluate Genius Enterprise. The one liner summary: marketing automation and sales enablement with a 2.0 It’s always tempting to try to make apples to apples comparisons with other marketing automation vendors, but Genius is different. sales genius.

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Smashmouth Review - Genius.com Accelerates The Close Part 1

Smashmouth Marketing

Especially today when the buyer defines the sales cycle, not the seller. The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum.