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How to use Account-Based Marketing to Acquire High-Value Customers

Valasys

AUGUST 12, 2019

Prologue: Account-Based Marketing is an approach wherein the B2B companies, particularly those seeking to reach the key decision-makers of specific accounts, prioritize and customize their marketing approaches for converting the most promising potential customers. With ABM, marketers can manage who will see their marketing content.

Account Based Marketing 40
Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40
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Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40
Work Management Marketing Management ROI Marketing Budget 40
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Tom Pisello: The ROI Guy: Alinean Powers Eight More B2B Assessment.

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40
Work Management Marketing Automation Services Marketing Management ROI 40
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Tom Pisello: The ROI Guy: Let the Good Times Roll? IT Spending on.

The ROI Guy

JANUARY 10, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Monday, January 10, 2011 Let the Good Times Roll?

Enterprise Management 40
Enterprise Management Work Management Marketing Management Spending 40
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Tom Pisello: The ROI Guy: Seeing ROI in the Cloud?

The ROI Guy

DECEMBER 9, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

ROI 40
ROI Marketing Budget Work Management Marketing Management 40
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Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40
Budget Programs Marketing Automation Services Enterprise Management ROI 40
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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40
Work Management Marketing Management ROI Marketing Automation Services 40
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