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A 4-step guide to creating a self-service marketing organization

Martech

Marketing operations teams have a big problem with staff burnout and turnover. Self-service, something that I really think is a huge missed opportunity for many marketing operations teams,” said Justin Sharaf, vice president of marketing operations at data intelligence company Collibra. And what is that solution?

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How to Stay Productive Amid the Coronavirus Chaos

GreenRope

While uncertainty looms and more businesses are requiring employees to work from home, you might be wondering, “How is this going to affect the productivity of the team and the business overall?” So, what are some of the tools you and your team can use to effectively work from home, yet remain more productive than ever?

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Forget ‘The Bachelorette’: IT + Marketing is the New Romance

Adobe Experience Cloud Blog

Author: Heidi Bullock Not very long ago, the main interactions between marketers and the IT department were around upgrading phones, storing files on a backup drive, or maybe transferring someone to the coolest new Mac from an aging PC. Otherwise, marketers only approached IT when the situation was dire.

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CRM for Nonprofit Organizations

GreenRope

Cultivating a celebrated brand identity will incentivize donors and help recruit talented team members. Your ability to help others is intertwined with your ability to generate awareness and leverage community support. So spread the word with GreenRope’s intuitive tools for marketing automation! Drip Campaigns.

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How to Identify Content Topics That Hit Home With Your Readers

Hubspot

2) Sales/Support. At HubSpot, we have an internal wiki page where staff can suggest topics for the blog. For instance, last year, a member of our sales team mentioned that he had been receiving a number of questions from leads about SEO and the use of video. which they'll learn how to do in that very blog post!

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Top 5 Open-Source Project Management Software Tools

TrustRadius Marketing

It will likely be a good fit for small and agile teams looking for a highly customizable solution. Relying on open-source software can be great for your budget, but only if you have the right team of developers in place to manage it. But you may end up sacrificing customer support and user-friendliness. Bottom Line: .

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts. Reverse IP look up appears to be the new thing here.