Only B2B

AUGUST 21, 2023

This approach leads to higher response rates, more meaningful conversations, and a shorter sales cycle. Addressing Privacy and Compliance Concerns Intent data usage must comply with privacy regulations. Ensuring Data Accuracy and Quality The effectiveness of intent data hinges on its accuracy.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Industrial Marketing Today

OCTOBER 2, 2010

And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective. However, there’s no denying the low cost of email marketing.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Engagio

OCTOBER 1, 2019

As I like to say, Marketing evolved from being the department that throws parties and prints color brochures to becoming a real driver of pipeline and revenue. Marketing was the “owner” of email, controlling the keys to customer communication. Marketing is playing a bigger role at the bottom of the funnel.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Engagio

OCTOBER 13, 2020

As I like to say, Marketing evolved from being the department that throws parties and prints color brochures to becoming a real driver of pipeline and revenue. Marketing was the “owner” of email, controlling the keys to customer communication. Marketing is playing a bigger role at the bottom of the funnel. Are they a customer?

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126