Is Twitter for Business Even Worth the Trouble | social crm.
Convince & Convert
SEPTEMBER 20, 2010
Overwhelmingly, respondents in the study prefer interacting with official, branded accounts rather than personal accounts from employees. Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. Wrong approach. link] [link] jaybaer Yep. link] jaybaer Yep.
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