Convince & Convert

MAY 19, 2016

Described on the U by Kotex microsite as “part celebration, part proclamation, The Period Shop is proof that, together, we can change how we think about, talk about, and shop for periods. All proceeds from merchandise in The Period Shop benefited Susan’s Place, a NYC-based transitional residence for homeless women.

Ideal Customer Profiles 90

Ideal Customer Profiles Campaigns Microsite Advertising Agencies 90

Content Standard

OCTOBER 22, 2015

” Back of the House is the microsite of Schrager’s Morgans Hotel Group (of the cult-hits, Delano and Mondrian) that panders to the “creator” persona. They take a persona and merchandise it. Subscribe to the Content Standard Newsletter. Online shops cleverly feed a set of brand ambassadors.

Loyalty 40

Loyalty Content Classified Ads Microsite 40

Content Standard

OCTOBER 22, 2015

” Back of the House is the microsite of Schrager’s Morgans Hotel Group (of the cult-hits, Delano and Mondrian) that panders to the “creator” persona. They take a persona and merchandise it. Subscribe to the Content Standard Newsletter. Online shops cleverly feed a set of brand ambassadors.

Loyalty 40

Loyalty Content Classified Ads Enterprise Management 40