Martech Advisor

DECEMBER 13, 2019

Abhishek Talreja, Founder of Prolific Content Marketing, figures out how marketing leaders can take charge and allay all types of customer fears about the safety of their private information. Customer data is the pivot for most marketing campaigns and strategies. Sounds simple but it isn’t.

Privacy 60

Privacy Privacy Policies Spyware Phishing 60

Valasys

APRIL 8, 2020

As B2B marketers, many of you may often question yourself, “Why data security is important for your business.” Considering the importance of customers’ data and it’s increasingly overwhelming use in marketing, the international data protection regulations such as GDPR. Safeguards brand Reputation and Cultivates Brand Loyalty.

Spyware 59

Spyware Business Marketing Management Loyalty 59

Valasys

OCTOBER 1, 2019

B2B marketers are exposed to hefty volumes of data (while tracking the digital footprints of the customers as well as data for demarcating their ideal personas) & hence are obliged to leverage cybersecurity for data protection. Cybersecurity becomes a foremost priority for marketers across the globe. Spyware & adware.

Enterprise Management 79

Enterprise Management Work Management Marketing Management B2B 79