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Marketing Automation Skills are Scarce: Strategies to Close the Gap

Customer Experience Matrix

For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring. They've taken a range of approaches to addressing them. But there’s also a growing realization that many marketing automation systems are used for only simple tasks – often no more than email, landing pages, and CRM integration.

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

But no one knows how best to use it, which has led to a wide range of offerings under the social media label. Ones I know about include Pardot , LoopFuse , TrueInfluence , Salesforce.com and ACT! But none truly automates social media management, which is what's ultimately needed. Social media is this month’s Trend of the Year.

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My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

Every vendor cites a different revenue range for its "sweet spot" but $50 million to $500 million might be typical. They also tend to have a broader range of supplemental capabilities, such as support for telephone call centers. Pricing tends to be higher and more complicated, allowing buyers to pay for specific components as needed.

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Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)

Customer Experience Matrix

The ranges were under $20 million, $20 million to $500 million, and over $500 million annual revenue.) So I also created a reality check by looking at vendors who target the different buyer types. This was possible because the matrix asked vendors to describe their percentage of clients in small, medium and large businesses.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

28 Awesome B2B Social Media Statistics - Social Media B2B , August 4, 2010 Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology. are needed to analyze.