LoopFuse Offers No-Frills Demand Generation

Customer Experience Matrix

Summary: LoopFuse offers attractive but limited demand generation functions at an easy-to-swallow price. It’s been nearly a year since I took my first close look at the LoopFuse OneView demand generation system. The resulting picture is much prettier than before because the main changes in LoopFuse have been improvements in the user interface. Leads enter LoopFuse lead flows when they join the associated recipient list.

LoopFuse Captures More Web Traffic Data

Customer Experience Matrix

Summary: LoopFuse has extended its system to capture more Web traffic data, which lays the foundation for future analytics. LoopFuse recently released its latest enhancements, which it somewhat grandiosely labels as making it “ the First and Only Marketing Automation Solution with Inbound Marketing ”. Although LoopFuse might eventually add those functions, it hasn't yet and isn’t necessarily moving in that direction.

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LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation

Customer Experience Matrix

Summary: LoopFuse has launched a free entry-level version of its marketing automation system. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system. LoopFuse knows that, of course. Personally, I’d argue that the really significant news out of LoopFuse is their newly tiered pricing structure. To make a free product viable, LoopFuse needed to engineer as much cost as possible out of the entire client life cycle.

Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo.

Vendor 158

My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. The table below presents a reasonably comprehensive list of demand generation (a.k.a. Tags: demand generation marketing automation software selection demand generation

Demand Generation Implementation Survey - Background Results

Customer Experience Matrix

I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems. Responses are still coming in but I thought I'd at least post some preliminary results to whet your appetite.

Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

Treehouse Interactive just introduced a “talk it up” feature that embeds “share this” buttons in Treehouse-generated Web pages and emails. InsideView is already integrated with major CRM vendors and with the Marketbright demand generation system. Ones I know about include Pardot , LoopFuse , TrueInfluence , Salesforce.com and ACT! This will surely be a standard CRM feature before long, and will probably migrate to demand generation systems soon after.

Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)

Customer Experience Matrix

As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. But I’ve also been approached by some of the other demand generation specialists. But my real concern was the Other Demand Generation group. My original plan had been to add several marketing automation vendors with significant presence in this market. The tentative list is Unica , Aprimo , Alterian , and Neolane.

Act-On Buys Marketbright Assets

Customer Experience Matrix

In fact, the risk is so low that Act-On has actually reduced its free trial period from 30 days to 14 days and eschewed the freemium offers used by competitors Genius and LoopFuse. For what it’s worth, Genius and LoopFuse seem satisfied with their freemium results. Similarly, it's tempting to argue that clients' demand for managed services reflects the company’s deploy-first, change-later approach, but that’s also something that clients of all vendors consistently request.

Act-On 154

Genius.com Offers Free Edition: How Much Does It Lower True Cost of Entry?

Customer Experience Matrix

On Monday, Genius.com announced “the first free, instant-on demand generation solution”, a description carefully crafted to distinguish their offering from the free version announced by LoopFuse in June. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology. So far so good, but let’s be clear: the proxy server only captures visits that begin with a Genius-generated URL.

Cost 171

Why Is B2B Marketing Automation Growing So Slowly?

Customer Experience Matrix

For example, LoopFuse reported 42% of respondents had marketing automation in place, a Forrester study reported 45% use among B2B enterprise marketers, and the Lenskold Group found 70% marketing automation usage.* marketing software trends b2b marketing automation industry growth rate b2b demand generation systemsLet me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one.

Another Estimate of B2B Marketing Automation Revenue

Customer Experience Matrix

The survey for my up-coming report has employee counts, client counts and minimum prices for quite a few: OfficeAutoPilot, True Influence, Pardot, LoopFuse, Net Results, Manticore, Silverpop, Genius, LeadFormix,TreeHouse Interactive, SalesFUSION, and Marketbright. b2b marketing automation revenues industry size demand generationSummary: Here's a closer look at revenue per employee and marketing automation revenue in general.

Marketing Automation Trends for 2010

LeadSloth

Matthew Quinlan , VP Field Operations, Loopfuse. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Demand Generation? At the programmatic level, closed-loop reporting will provide insight into the which tactics are generating the strongest results. Matthew Quinlan, VP Field Operations, Loopfuse ( @mattquinlan ).

Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Neolane - posting: central panel to post tweets and Facebook updates - sharing: place sharing buttons on emails - tracking: measure clicks on links in system-generated posts. demand generation software vendor comparison social media marketing marketing automation systems

Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)

Customer Experience Matrix

The heaviest weight goes to lead generation and nurturing campaigns – a combined 40% across all buyer types. vendor rankings demand generation marketing automation software selectionSummary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September.

Vendor 168

Multi-Step Campaign Interfaces: A Quick Vendor Survey

Customer Experience Matrix

you know that I see a lot of demand generation systems. But the vast majority of demand generation systems are installed in much smaller marketing departments, where setting up campaigns is just a fraction of the user's job. So I thought I'd take a little scan of the demand generation systems I've looked at to see how the vendors themselves had voted. If you read this blog regularly (and who doesn't?),

Vendor 120

SMB Marketing Automation: Getting Started with Content Strategy

NuSpark

I’ve been hired my firms past and current with the challenge to generate quality leads and manage marketing automation drip campaigns. Many of these firms are excited to have a tool such as Act-On, Hubspot, Loopfuse, Mindmatrix, Net-Results, Infusionsoft, and countless other platforms. Either way, you need to combine your marketing automation with the following: Investment and commitment in an optimal demand generation strategy.

SMB 118

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

5 Ways for B2B Companies to Engage on Twitter - Social Media B2B , August 25, 2010 Just as B2B sales relationships aren’t built over night, sustained B2B Twitter relationships – often the basis for industry insight, lead generation and media coverage – require a commitment to engagement. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time.

B2B Lead Management Market Heats Up

delicious b2bmarketing

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?”