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B2B data decay and list rental – buyer beware!

Biznology

of individuals changed jobs in their company (promotion or reorganization). Historically when list brokers and compilers were asked about this decay rate, they most often responded that it was about 25-30%. We ordered the complete company record, and as a result, the list was quite expensive at $3.50

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B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. So should you rent, buy or build an email list? Buying a B2B List. Historically purchased lists have had a bad reputation for quality.

Buy 100
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4 Elements that drive B2B direct marketing results

Biznology

This is where list research comes into play, and it’s a confusing B2B data world out there, as many potential list sources have popped up in the last 10 years. Don’t promote the product/service in this soft offer, but rather focus on the problem or issue you can solve. Creativity – 10-20% of success.