4 Elements that drive B2B direct marketing results
Biznology
FEBRUARY 9, 2016
This is where list research comes into play, and it’s a confusing B2B data world out there, as many potential list sources have popped up in the last 10 years. Don’t promote the product/service in this soft offer, but rather focus on the problem or issue you can solve. Sequence and Frequency of Contact Media – 20-30% of success.
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