Oktopost

APRIL 8, 2021

P2P over B2B. As Ben Collins Jones, Customer Success Manager at Oktopost, puts it: “If all of these networks were trying to achieve the same goal, trying to do the same thing, there would not be Facebook, Twitter, LinkedIn, etc. And what better way to keep our audience interested than with content?

Social Media 104

Social Media Practices Media Best Practices 104

KoMarketing Associates

JANUARY 26, 2016

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). Find a Relevant LinkedIn Group. Facebook is the most popular tool for retargeting but LinkedIn also has a feature.

Social Media 96

Social Media Media B2B Tips 96

Webbiquity

DECEMBER 16, 2014

Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers. 52 Unique Ways to Create Social Media Magic by Rebekah Radice.

Social Media 100

Social Media Social Marketing Work Management Media 100

Biznology

FEBRUARY 12, 2013

When you’re doing brand protection or customer service, even I have a apt sayings such as “hugs not horns” and “be kind for everyone you meet is fighting a hard battle.” Are people discussing your company, your product, your services, or you? Not so much Peer-to-Peer (p2p) but PR-to-Peer (PR2P*).

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Directive Agency

JULY 15, 2019

He’s a great Twitter follow , he’s an even better person. Usually whenever we try to tackle a topic that we want to rank for, it is SEO related because obviously we want to squeeze mentions of our tools there and promote ourselves and our content. It was trending on Twitter, it was trending on Reddit.

SEO 40

SEO Paid Content Budget Programs Tools 40

Online Marketing Institute

DECEMBER 9, 2009

Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. Most B2B websites I've seen push for P2P engagement which kind of goes along with the longer conversion cycle. Therefore, B2B marketers must think a bit differently in terms of target keywords, online content and link building.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Directive Agency

JULY 22, 2019

Obviously you can’t really be on Instagram or LinkedIn without knowing Gary Vaynerchuk, so you-. I also want to make sure that I’m hitting on the guest points as well that are coming on the show, on my show or your show, because we want to promote something: we want to promote ourselves, we want to promote our product.

Paid Content 40

Paid Content Paid Search Agency POS Work Management 40