Everything You Need to Know About the Lead Lifecycle Report in Marketo
SmartBug Media
MARCH 10, 2021
Have you ever been asked to report on your lead lifecycle? Questions typically included with this request may be: How many marketing-qualified leads (MQLs) do I have? How long does it take for a new lead to become an MQL? What is my conversion rate for MQLs to opportunities? The Revenue Cycle Model.
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