Adobe Experience Cloud Blog

DECEMBER 18, 2008

The next interview in the B2B Marketing thought leader interview series is with Amy Hawthorne, Director of Marketing at B2B lead generation company ReachForce , and frequent contributor to the B2BLead blog. Tell us a little bit about how you got into B2B marketing and what you like most about it.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Lead Generation Reachforce 48

ANNUITAS

SEPTEMBER 7, 2010

Several years ago I was on-site with a client discussing their desire to develop and implement a lead management process.    These technologies included a marketing automation platform and a CRM system.    With marketing automation and CRM, it’s not any different. 

Work Management 100

Work Management Marketing Automation Services Marketing Management De-duplication 100

Anything Goes Marketing

DECEMBER 21, 2009

The key to sending relevant communication is to automate the process. This may mean creating a lead nurturing program for new inquires on your website or using dynamic content in emails that presents a more relevant message. Consider using data tools that are included in your marketing automation system to clean up your data.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Adobe Experience Cloud Blog

APRIL 7, 2016

Author: Stacey Thornberry A joint Marketo and Reachforce research piece found that businesses are 67% better at closing deals when sales and marketing work together. He spoke about “Lead Generation: Strategies that Kill the Competition.”. Lead Scoring. So how does lead scoring fit into the big picture?

Lead Ranking 48

Lead Ranking Top of Funnel Marketing Qualified Leads Lead Scoring 48

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

Some of my to-dos from the event include (though I have many more): Look into what is happening with leads that have not responded. Focus on the quality of my leads, not the quantity. Demandbase was excited to talk about their successful webinar, All Star Email Campaigns , a must see for any B2B online marketer.

Reachforce 48

Reachforce Jigsaw B2B Marketing Work Management 48

Adobe Experience Cloud Blog

APRIL 13, 2009

Lead Nurturing — "Lead nurturing is having consistent and meaningful communication with viable customers regardless of their time to purchase. One of the speakers at a conference recently said, 'someone is a lead for life'. They go to events, enter social media discussions, read blogs, and so on. lead management.

Marketing Management 48

Marketing Management B2B Thought Leadership ROI Marketing Automation Services 48

Convince & Convert

NOVEMBER 11, 2015

It’s also important to realize what’s been happening in digital marketing as a whole. Although we’ve been using social media management software for a decade and marketing automation platforms for years, we continue to use those solutions—just more so for marketing content than ever before. It has evolved.

Enterprise Management 157

Enterprise Management Work Management Marketing Management Marketing Automation Services 157

Content Standard

JANUARY 9, 2015

You’ve invested a lot of time and money into your marketing automation platform (MAP). But do you know how to get the most out of your MAP to generate more leads and use content to make them more sales-ready? Lead Nurturing with Emails. Believe it or not, email is the most effective channel for reaching prospects.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40

The Point

JANUARY 6, 2014

Measuring opens and clicks may tell you something about email performance, but it says nothing about the impact that email campaign had on qualified leads, or opportunities, or revenue. Make your blog count. Even a modest lift in conversion rates (click to lead) can decrease cost per lead dramatically.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118