NuSpark Consulting

APRIL 13, 2012

If you were in marketing, you had media kits and circulations statements. Then Compuserve and Prodigy … You also had Thomas Register and mailing lists to find leads…. Then Compuserve and Prodigy … You also had Thomas Register and mailing lists to find leads…. Pre-Funnel: Attracting audiences before they have determined need.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Oktopost

NOVEMBER 18, 2020

Knowing the obstacles will help sales leaders plan in advance and find solutions to resolve the top challenges that their sales teams will be facing in 2021. When seeking insights a shocking 75% of sales reps struggle to figure out what is valuable to work, in other words which leads/business prospects to prioritize.

Social Media 90

Social Media Top of Funnel Lead Ranking Lead Scoring 90

Oktopost

DECEMBER 13, 2020

It’s no secret that VP Sales is responsible for: Leading their sales team to meet and exceed sales goals. However there is another key responsibility a VP Sales should stay on top of that is often forgotten; Bridging the gap between sales and marketing, and communicating the need for using social engagement insight in the sales process.

Social Media 87

Social Media Ideal Customer Profiles Top of Funnel High Quality Lead 87

SmartBug Media

MAY 21, 2019

Jennifer Groese is the CMO at Winmo and currently oversees all marketing operations, including customer acquisition, product adoption and advocacy, and retention and experience. Thirty-three percent of brands feel that their biggest challenge in marketing measurement is data complexity. Leverage tech for sales and marketing alignment.

Work Management 58

Work Management Marketing Management Top of Funnel Reachforce 58

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Marketing analytics to prove and improve business impact. Marketo Sales Connect to coordinate sales and marketing.

Marketo 121

Marketo Marketing Automation Services Enterprise Management Marketing Management 121

Terminus

OCTOBER 30, 2017

The ABM Masters is an alliance of account-based marketing partners dedicated to bringing you the best ABM content and experiences and helping you, too, become a master. Recently, we joined six other ABM Masters for a webinar to discuss how our B2B marketing and sale teams execute account-based strategies. ABM is about efficiency.

Account Based Marketing 20

Account Based Marketing Ideal Customer Profiles ABM Sales Management 20