How to Fix 5 Common Breakdowns in Account-Based Motions
LeanData
DECEMBER 20, 2022
So when a lead comes in, it’s in the seller’s best interest to take that marketing moment and, in the easiest, most efficient way possible, turn it into some kind of sales outcome. . To add further complexity, you’re often not selling to one person — your buyer is actually a fragmented team of buyers across several departments. .
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