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The 10 most fascinating people in B2B marketing in 2019


But now we enter a new decade, where challenges loom—data privacy, ad fraud, ever-longer sales cycles—so we need all the talent we can get. Find wisdom in her article about new ways to think about lead qualification and her 3 keys to sales and marketing alignment. Nancy Harhut is the Energizer Bunny of B2B copywriting.

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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

Because of that’s gathered, this technology can be a powerful tool for engaging prospects, although one could say it’s a fine line between capturing prospect behavior and privacy concerns. By gathering intelligence on visitors, the time saved in lead qualification is evident.