Vision6

AUGUST 23, 2021

Know your audience segments. For example, a subscriber signing up to a newsletter may trigger an automated lead-nurture campaign with value-add content to build trust. Vanity metrics like email opens may not be the best to focus on, particularly with Apple Mail’s recent updates to privacy protection.

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

Scoop.it

FEBRUARY 28, 2023

Source: BIMIGroup.org Customer Data Platforms will be extensively used Marketers are compelled to use cross-channel customer data due to sunsetting of third-party cookies, Apple’s Mail Privacy Protection, and App Tracking Transparency. It will mean better segmentation, hyper-personalization, and smarter automation for email marketers.

Email Marketing 95

Email Marketing Trends Lead Ranking Planning 95

Martech

JULY 7, 2023

And the open rate, which was already an unreliable success metric, has become even more so since Apple launched its Mail Privacy Protection feature in 2021. For B2B brands, the classic lead-nurturing process can make the value harder to determine. Those metrics all have their uses, mainly as trend indicators.

Budget Programs 117

Budget Programs Long Tail Marketing Ad Frequency Click Rate 117