The Point

JANUARY 25, 2012

Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. The more detail, the better.

Landing Pages 100

Landing Pages PPC Paid Search Agency Tips 100

Albacross

OCTOBER 16, 2018

For example, if you’re an eCommerce store , you might run PPC ads and direct traffic to specific product pages. Next, pad your page out with plenty of testimonials and reviews. Generic testimonials that say “Great company, would recommend them!” You’ll need more informative, insightful testimonials to convince your leads.

Lead Capture 40

Lead Capture Sales Qualified Leads Lead Scoring Lead Ranking 40

ClearVoice

NOVEMBER 12, 2021

Consider/Middle-of-Funnel (MoFu): This is content that sparks curiosity to find the best product or service in a particular category or industry, like: case studies, customer videos, client testimonials, expert eBooks, product reviews, product comparisons, lead nurturing email campaigns, and product-focused podcast or videos.

Top of Funnel 132

Top of Funnel Paid Content Planning Paid Search Agency 132

accelerate agency

FEBRUARY 26, 2023

They’ll have testimonials and case studies on their website, but you should also read impartial reviews online. Unlike SEM (PPC), where you have to keep investing more money, SEO has a compound effect and increases your ROI over time. Do they have a good reputation?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

They’ll have testimonials and case studies on their website, but you should also read impartial reviews online. Unlike SEM (PPC), where you have to keep investing more money, SEO has a compound effect and increases your ROI over time. Do they have a good reputation?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

They’ll have testimonials and case studies on their website, but you should also read impartial reviews online. Unlike SEM (PPC), where you have to keep investing more money, SEO has a compound effect and increases your ROI over time. Do they have a good reputation?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52