7 key email metrics to track beyond opens and clicks
Martech
JULY 7, 2023
How many email metrics do you and your email marketing team track to measure how your email program is performing? The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed.
Let's personalize your content