Customer Experience Matrix

FEBRUARY 24, 2009

Major themes were greater access to detailed information, more precise targeting, and tighter integration with Salesforce.com. Products including Silverpop Engage B2B (formerly Vtrenz), Market2Lead and Marketbright also let marketers set up small, sequential campaigns and embed them in selection framework.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

Customer Experience Matrix

JULY 8, 2009

Judging from the press releases on their Web site, this may be due to a new release last October that added Salesforce.com integration. The only vendor with a really major drop in ranking was Lead Genesys , another long-time industry participant. Their ranking is still very low, but has increased substantially.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

WebMarketCentral

MARCH 3, 2009

Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. software suite.

Enterprise Management 20

Enterprise Management Marketo Marketing Management LEADSExplorer 20

Customer Experience Matrix

FEBRUARY 4, 2009

I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). Tags: demand generation software marketing automation lead management software selection vendor evaluation crm software. I reviewed it here in March.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

FEBRUARY 13, 2009

Here are the questions I asked, with summaries of answers from the five vendors in the current Raab Guide ( Eloqua , Manticore Technology , Market2Lead , Marketo , Vtrenz ) plus two I’ll be adding shortly ( Marketbright and Neolane.) SFDC" stands for Salesforce.com.) Eloqua volunteered that they couldn’t do this, which I appreciated.

Demand Generation 120

Demand Generation Work Management Market2Lead Marketing Automation Services 120

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40