The Importance of Event Follow-Up: Part 1
Lead Liaison
NOVEMBER 21, 2017
Just 2% of respondents say their firm follows up with event leads on the same day.” ” Most respondants to this research said that the reason they do not follow up quickly is because of how long it takes to prepare the outreach and that they do not have the tools to speed up the process. Prompt event follow-up is critical.
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