Lead Management Manticore Rules User-Generated Content 
Customer Experience Matrix
MARCH 3, 2009
Users can build a simple campaign by defining a linear sequence of stages. Many list interfaces allow decision rules within each stage, so there's not necessarily a functional difference. But embedding the rules gives a much cleaner, simpler view of the campaign flow. Build a campaign as a list of stages.
Customer Experience Matrix
NOVEMBER 19, 2008
As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. But I’ve also been approached by some of the other demand generation specialists. The general rule is pretty obvious: pick the vendors that people are most interested in.
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Customer Experience Matrix
MARCH 5, 2009
I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. The main result of the conversations so far has been to clarify the items related to lead routing. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5
Customer Experience Matrix
DECEMBER 3, 2008
My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. So I was quite curious to see what they had to offer. What I found was intriguing.
Customer Experience Matrix
MARCH 4, 2009
This post will complete the demand generation vendor usability scores by looking at items that contribute to usability for complex marketing programs. Explicitly direct leads from one campaign to another. Users can directly send leads from one stage in a campaign to a different campaign. Multiple scores per lead.
Customer Experience Matrix
FEBRUARY 13, 2009
Back in early January I posted a discussion on treatment of Company-Level Data in Demand Generation Systems. At that time, I posed a set of specific questions to the demand generation vendors in the Raab Guide. Users can edit that company data, but not the company data imported from Salesforce. SFDC" stands for Salesforce.com.)
Customer Experience Matrix
MARCH 2, 2009
To start back at the beginning, the objective has been to find a practical, objective way to evaluate the usability of different demand generation systems. Lacking the resources for a detailed user survey or hands-on scenario testing, I chose to build a checklist of functions that I believe correlate with usability.
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