Marketing Insider Group

JUNE 15, 2015

Calculating return on a marketing investment (ROMI) is something of an art form. But even if you haven’t nailed down a formula for ROMI, your investment decisions should still hinge on their ability to yield positive results. Image Credit: Rand Fishkin. But marketers are eager to “hack” the process. Top Your Competitors.

Positioning 100

Positioning ROMI Work Management Marketing Automation Services 100

Online Marketing Institute

NOVEMBER 8, 2010

Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation. Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

AUGUST 22, 2019

How to Employ Local SEO to Optimize B2B Marketing. Local SEO is one of the basic pillars of optimizing B2B marketing endeavors. Marketers, therefore, need to optimize their endeavors for local SEO. Optimizing Google My Business account. Optimizing for the above three strategies isn’t an overnight task.

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

Valasys

AUGUST 30, 2019

Clearly, the B2B marketers need to split-test & optimize their social media marketing strategies to resonate with the interests of Gen Z. Marketers need to focus on & optimize their multi-channel attribution strategies. Wrapping It UP.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. Early 2010 saw Google enforcing stringent algorithms to get rid of spam-based optimization – in particular, the link-buying Black Hat SEO strategies that had become dreary & deteriorative.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Anteriad

APRIL 25, 2023

Content optimization system While a CMS is geared more toward ease for the creator, a COS is optimized toward customers. Historical optimization Republishing old blog content so it’s fresh, modern, and has the ability to produce more traffic than it had before.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95