Adobe Experience Cloud Blog

DECEMBER 20, 2010

This means you need to create and leverage your lead nurturing strategy using multi-touch, multi offer lead nurturing campaigns to build sales-winning relationships with your prospects as they move from stage to stage throughout the buying cycle. Focus on qualified leads. Reactivate old leads.

Marketing Automation Services 48

Marketing Automation Services Ideal Customer Profiles Marketing Automation Automation 48

Heinz Marketing

FEBRUARY 2, 2024

first-touch, last-touch, linear, algorithmic) Attribution models – can be categorized into various types (e.g., first-touch, last-touch, linear, time decay, algorithmic). Last-Touch Attribution Attributes the conversion to the last touchpoint a customer interacted with before completing the desired action.

Marketing Attribution 101

Marketing Attribution Lead Ranking Multi-Touch Attribution Top of Funnel 101

NetLine

JANUARY 23, 2020

In addition to using NetLine, what are your other strategies for lead generation? We have a growing body of technology that allows us to source signals of engagement from across the many touch points in marketing to route the most engaged contacts from target accounts to our business development team.

Enterprise Management 10

Enterprise Management Top of Funnel Lead Ranking Work Management 10

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Sample lists can include high-score leads in a particular region who visited your website in the last seven days; or contacts in active opportunities who registered for an upcoming webinar; or prospects who received an email offer and did not click through but visited your website anyways. Variance (generally very limited).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48