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Drip Campaigns: Tips From Marketing Automation Monday

LeadSloth

Segmentation on Lead Source and Search Keywords. An email marketing vendor found out that people searching for "newsletters" are less sophisticated than those who search for "email software" That's useful info to fine-tune your nurturing programs. Tags: events lead nurturing marketing automation.

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Sharing Space: Marketing and Sales

Anything Goes Marketing

Over Me SiriusDecisions , a leading source for business-to-business sales and marketing best-practice research and data, recently indicated that while the sales team may be suffering, best in class companies are repositioning their marketing strategies and tactics to help them out.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Marketing Programs / Lead Generation.

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Vidyard Expands Leading Video Platform to Help Marketers Generate More Leads with Video

Vidyard

With its new Interactive Events Library, Free Automated Transcription service, and Facebook Analytics integration, Vidyard helps marketers ensure that each video they publish is an evergreen lead generation engine, and is optimized for SEO, social media engagement and lead conversion.

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Vidyard Expands Leading Video Platform to Help Marketers Generate More Leads with Video

Vidyard

With its new Interactive Events Library, Free Automated Transcription service, and Facebook Analytics integration, Vidyard helps marketers ensure that each video they publish is an evergreen lead generation engine, and is optimized for SEO, social media engagement and lead conversion. Blog Post: [link].

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Vidyard Expands Leading Video Platform to Help Marketers Generate More Leads with Video

Vidyard

With its new Interactive Events Library, Free Automated Transcription service, and Facebook Analytics integration, Vidyard helps marketers ensure that each video they publish is an evergreen lead generation engine, and is optimized for SEO, social media engagement and lead conversion.

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B2B Marketing ROI

Online Marketing Institute

When you are evaluating email vendors, I highly recommend starting by subscribing to their respective newsletters via multiple email addresses (Gmail, Yahoo!, In the grand scheme of things, 38 minutes for salesforce.com to get everything back up is pretty impressive. corporate account, etc.). See what sticks and copy their approach.