ViewPoint

AUGUST 30, 2016

As a business-to-business marketing or sales leader you have numerous options for lead generation tactics and tools. Top choices include teleprospecting, direct marketing, search engine marketing, website, and trade shows. In fairness, our industry has created the image.

Lead Gen 136

Lead Gen Telemarketing Sales Qualified Leads Lead Scoring 136

Marketing Insider Group

OCTOBER 12, 2010

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. The training is critical to the success as the callers must understand your offering, but this is constant amongst all telemarketing tactics. That is so true!

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

markempa

APRIL 18, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Telemarketing 120

Marketing Insider Group

AUGUST 12, 2010

Give them leads they can close and then we can all share in the success of hitting the numbers. I wrote about this subject in my book titled How to Create an Unstoppable Marketing and Sales Machine.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Webbiquity

JANUARY 2, 2013

Social media may be good for 99 things, but lead generation ain’t one of them. According to research from MarketingSherpa, just 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.” B2B Lead Blog ). Lots more content = lots more leads.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

NetLine

AUGUST 2, 2023

Are performance-based lead gen programs offered? Do they provide hyper-targeting and filtering so you only pay for leads meeting your specific criteria? You’ll also want to integrate intent data into your marketing automation tools for maximum impact. For example, here’s how to integrate your NetLine portal with Marketo.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Webbiquity

JANUARY 17, 2011

As for specific tactics, “43% of B2B marketers prefer Twitter when it comes to social media marketing; 32% leverage LinkedIn to generate leads; 16% engage customers on Facebook, and 8% rely on blogs…100% of large and enterprise B2B firms realize the most value with Twitter as their #1 lead-gen tool.&#.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100