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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Social media may be good for 99 things, but lead generation ain’t one of them. According to research from MarketingSherpa, just 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.” B2B Lead Blog ). Lots more content = lots more leads.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

As for specific tactics, “43% of B2B marketers prefer Twitter when it comes to social media marketing; 32% leverage LinkedIn to generate leads; 16% engage customers on Facebook, and 8% rely on blogs…100% of large and enterprise B2B firms realize the most value with Twitter as their #1 lead-gen tool.&#.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Direct marketing An advertising campaign that required the consumer to take an action in response to the communication. Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Direct marketing An advertising campaign that required the consumer to take an action in response to the communication. Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing.