Cut Your Lead Forms in Half (and Double Conversions) with Interactive Content
SnapApp
AUGUST 20, 2015
When Marketo utilized a five-field form versus a nine-field form, they decreased their cost per lead by $10 and increased conversion rates by 3.4%. Interactive white papers, quizzes, and assessments can do both — and without dramatically affecting your cost per lead. Yes, you read that correctly.). Just ask Infinio. .
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