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The Best Podcast Conversations of 2023 That Marketing Shouldn’t Miss

Engagio

As we continue into the new year, we wanted to highlight some of the most engaging marketing discussions on the Sunny Side Up Podcast from 2023. Whether you’re a seasoned marketing leader or at the beginning of your career, there’s something for everyone in our roundup of the best marketing podcast episodes of 2023.

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Rethinking CMS: Headless CMS for improved B2B Omnichannel Selling & Content Management

Valasys

According to a report published by codeinwp.com WordPress alone accounts for 50-60% of the total share of the global CMS market. Headless CMS delivers best results when incorporated in omnichannel marketing, customization, integration & security. There are multiple vendors in the market.

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The Ultimate Guide to the B2B Marketing Automation Solutions

Valasys

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.

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2022 Learnings to Inform Your 2023 Content Marketing Plan

Contently

Content Marketing Institute (CMI) predicts that companies will spend less on paid content and focus more on organic ways to gain audience share in the new year. When using a full-funnel strategy with several touch points along the way, how can you truly know the effectiveness of each piece of content? Assess how your content performed.

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30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018

SnapApp

. We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. . While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. . And it’s only expected to rise : . .

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Everything you need to know about finding the ideal tool to ace marketing and optimization. When users click with their mouse or tap on a touch screen device, it adds one value to that point on your page. Some tools use AI to predict how attention will be distributed on a page. It’s unlike anything else you may find online.

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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.