Inbox Insight

OCTOBER 27, 2023

When we talk about buyer intent data, we refer to the information gathered about a person’s online behavior. This data is based on behavioral signals that indicate a person’s interest in a specific topic, product, or service. The strength of a buyer’s intent can be gauged through the types of content consumed.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Aberdeen

OCTOBER 9, 2019

The whole purpose of account-based marketing is to shift from high-volume lead gen programs to strategies that are designed to address the needs of individual target accounts. That’s why so many B2B marketers have been turning to third-party intent data. But not all intent data is created equal.

Account Based Marketing 40

Account Based Marketing Marketing AI Allocation Intent Signal 40

Aberdeen

JANUARY 25, 2019

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. B2B Marketing Budget Boost. LinkedInterest-based Targeting.

Intent Data 40

Intent Data Intent Spending Top of Funnel 40

Madison Logic

OCTOBER 11, 2022

Not all this time is spent talking to sales about solutions. Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers. You can when you use buyer intent data. . As a result, savvy marketers can engage this account with relevant marketing content and advertising.

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Valasys

APRIL 3, 2023

Leaders are now more than ever asking, “How can we modify our GTM strategies in light of the anticipated market conditions for 2023?” ” Most organizations are centered around better comprehension their client experience across the purchaser’s excursion. What exactly intent data?

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Madison Logic

FEBRUARY 28, 2024

So, what exactly is ABM, why do you need it, and how do you build a stronger strategy with it? Read on to learn everything you need to know to become an ABM wiz in no time. What Is Account-Based Marketing? A 1:1 ABM strategy may lead to enough attention on an account that they expand their services with you.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52