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How Customer Experience Management (CXM) will become Smarter in 2020

Valasys

Analyzing the intent data of the customers from the first & third-party sources gives marketers an idea to collect truly relevant customer information & implement the data-driven customer insights to make wiser business decisions. According to Harvard Business Review , companies that invest in employee experience are 4.2x

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How to Optimize the Cost of B2B Marketing

Valasys

Furthermore, technics for strategic market research such as SWOT (strengths, weaknesses, opportunities & threats) & PESTLE (political, economic, social, technological, legal & environmental analysis), help the marketers in planning for the present as well as anticipated scenarios in future.

Cost 40
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12 Best B2B Sales Strategies to Boost Your Revenue in 2023

Unbound B2B

Run a SWOT analysis on your competitors B2B marketers should keep one eye on their competitors at all times. When readers come across an intriguing concept presented sparingly, it inspires them to continue reading because they see that the company isn’t wasting their time. Begin by conducting a competitive analysis.