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Customer Experience Matrix
AUGUST 18, 2016
This tailoring may include insertion of data directly into a message, such as “Dear {first name}.” Or it may use data-driven rules to select contents within the message, such as “show a ‘see demonstration’ button to new prospects and a ‘customer service’ button to current customers”.
Adobe Experience Cloud Blog
JANUARY 9, 2014
If your social marketing is fully integrated with your marketing automation, you can also use it to develop relationships with early-stage prospects, gather data, nurture leads, and turn customers into advocates. Segment and trigger based on downloaded content. Use social sign-on. Take advantage of social for lead recycling campaigns.
Adobe Experience Cloud Blog
JANUARY 9, 2014
If your social marketing is fully integrated with your marketing automation, you can also use it to develop relationships with early-stage prospects, gather data, nurture leads, and turn customers into advocates. Segment and trigger based on downloaded content. Use social sign-on. Take advantage of social for lead recycling campaigns.
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