Terminus

OCTOBER 29, 2021

The campaign was launched with a $5k budget and was executed by one marketer and one SDR A virtual event that generated 2320 sign-ups, 34 sales-qualified opportunities, and five new customers right off the bat. As a result, we generated six sales-qualified opportunities and closed two sales.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Directive Agency

FEBRUARY 22, 2019

Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. Databases can come from private internal resources, which may contain contact information on existing leads and customers.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Zoominfo

NOVEMBER 9, 2020

This is a perfect analogy to what actually occurs in the sales process, where information starts out broad in the beginning and gets incredibly granular towards the end. Implementing a sales funnel helps business development leaders understand its entire sales cycle. Prospects have access to more information than ever.

Sales Management 246

Sales Management Top of Funnel Sales Qualified Leads Work Management 246

SnapApp

APRIL 4, 2018

This answers the question: "Is the opportunity pipeline increasing or decreasing in size?". . This answers the question: "What percentage of leads are sales-qualified?". . Opportunities by Lead Source. This answers the question: "Which lead source drives the most amount of opportunities?". . MQL-->Won %.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

NOVEMBER 30, 2015

Increasing lead velocity and generating more sales qualified opportunities for the organization. A tremendous amount of the value you get from using a CRM comes from the ability to slice and dice the data to segment effectively and increase personalization. That is Inbound Marketing.

Inbound Marketing 28

Inbound Marketing CRM Sales Qualified Leads Work Management 28

Marketing Insider Group

JANUARY 9, 2024

At this stage, you’re moving them from being a lead to a sales qualified opportunity. This is where the hand-off from marketing to sales takes place and where people ultimately make the buying decision. You’re creating value by giving them useful information in digestible, bite-sized chunks.

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150

Markempa

APRIL 30, 2019

In this post, I’m going to share how to apply lead nurturing to help advance leads through three stages of your demand generation funnel to get more sales qualified opportunities. At this stage, you’re moving them from being a lead to a sales qualified opportunity.

Lead Nurturing 70

Lead Nurturing Sales Qualified Leads Top of Funnel Lead Scoring 70

Ledger Bennett

OCTOBER 28, 2020

5) Impact Pipeline – Pre/In/Post-Event prospect meetings held and Sales Qualified Opportunities (SQOs) wholly or fractionally attributable to the event. Use this knowledge to inform the Organizing Theme for your event. How to go from virtual event marketing ideas to an executable plan and timeline….

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59