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KoMarketing Associates
JANUARY 26, 2016
I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). One of the most common things we hear from B2B companies is “our audience isn’t on social.” Steal from B2C.
Buzz Marketing for Technology
JUNE 27, 2008
As much as the idea of increasing the sharing and effective use of information and ideas is appealing to just about everyone, KM has not delivered on this promise. In some cases employees are still forced to shuttle critical information between their work and home PCs. I believe time is running out.
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Directive Agency
JUNE 18, 2019
And I think LinkedIn, if you look at the trajectory of what they’ve done over the past few years, they’ve gone from this hated red-headed stepchild of a social network to being this incredibly active place. We’re skeptical and we have more access to information. P2P Interview with Byron Ramos.
Directive Agency
JUNE 18, 2019
And I think LinkedIn, if you look at the trajectory of what they’ve done over the past few years, they’ve gone from this hated red-headed stepchild of a social network to being this incredibly active place. We’re skeptical and we have more access to information. P2P Interview with Byron Ramos.
Convince & Convert
SEPTEMBER 20, 2010
Facebook is preferred for information about the brand’s activities, and email is preferred for product updates. Customers follow you on Twitter not to be informed, but to be interacted with. Customer prefer Twitter as the mechanism to truly interact with brands and learn more about them. Think about that for a moment.
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