B2B vs B2C Marketing: Developing a Unique Growth Strategy
B2B Marketing Insights - WE
APRIL 27, 2018
Key takeaway: Take a P2P (people-to-people) or H2H (human-to-human) approach when making customer connections. They want to see the inside of the operation, the physical environment where the product they bought and use is produced. On the other hand, if you’re an OEM, skip Facebook and get on LinkedIn. Target Audience.
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