article thumbnail

The Death of the Third-Party Cookie: What Marketers Need to Know

Hubspot

What do marketers and Sesame Street monsters have in common? A Google blog post announcing the phaseout explains, "Users are demanding greater privacy--including transparency, choice, and control over how their data is used--and it’s clear the web ecosystem needs to evolve to meet these increasing demands.". They LOVE cookies.

article thumbnail

Video Trends: The Top Five B2B Predictions for 2021

Vidyard

It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. This will be the most important theme for 2021, and video will emerge as one of the most critical elements of these new go-to-market and employee engagement strategies. Contents 1. Embrace Analytics 6.2

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Video Trends: The Top Five B2B Predictions for 2021

Vidyard

It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. This will be the most important theme for 2021, and video will emerge as one of the most critical elements of these new go-to-market and employee engagement strategies. Contents 1. Embrace Analytics 6.2

article thumbnail

Do More With Less: Get Reach + Drive Loyalty on Facebook

RebelMouse

Facebook continues to make frequent tweaks and updates to improve its transparency practices as a result of the 2016 U.S. transparency process before approval. function on sponsored content so that users can see how they were targeted by marketers. presidential election. Worldwide, political ads must now go through a.

Loyalty 40
article thumbnail

Do More With Less: Get Reach + Drive Loyalty on Facebook

RebelMouse

Facebook continues to make frequent tweaks and updates to improve its transparency practices as a result of the 2016 U.S. transparency process before approval. function on sponsored content so that users can see how they were targeted by marketers. presidential election. Worldwide, political ads must now go through a.

Loyalty 40
article thumbnail

The CMO Council asked 8 good, hard questions about marketing technology management

chiefmartech

The following interview was originally published by the CMO Council in the August 2018 edition of their Marketing Magnified e-journal. They asked me eight great questions about martech for marketing executives. In many ways, we’re living in the golden age of marketing technology. These are my suggestions in reply.

article thumbnail

2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. These characteristics demonstrate a commitment to transparency, improvement, and user insights. . Open Enrollment, with OE Center and its service team, helps reduce administrative burden.