PureB2B
JANUARY 3, 2022
Whether it’s a case of bad data , ineffective audience targeting , or improper alignment between sales and marketing teams, ABM programs can hit the skids real quick, ultimately impacting lead generation efforts and marketing budgets moving forward. Ad Delivery Done Right. Account-Level Reporting.
PureB2B
MARCH 31, 2022
Demand generation marketing is a strategy in both passive and outbound marketing that refers to a comprehensive program of initiatives and touchpoints designed to generate awareness of your products or services as a solution to customer pain points. Challenges with Lead Generation.
Aberdeen
AUGUST 29, 2019
But what happens when event marketing campaigns aren’t delivering the results your team wants (and needs)? For 68% of B2B marketers , events are all about lead generation. However, generating leads isn’t enough to drive real returns on your investments. The post Want More from Event Marketing?
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