CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

With all this data the question many CMOs wrestle with is – How to manage so much data from so many sources and separate systems to drive insights on how customers behave?

CMO 130

CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

With all this data the question many CMOs wrestle with is – How to manage so much data from so many sources and separate systems to drive insights on how customers behave?

CMO 130

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Find the answers to these questions and many, many more here. 37% of b2b buyers have posted questions on social networking sites, 48% follow industry conversations on key topics of interest, and 59% “engage with buyers who have done it before.&#

Marketing + Technology + Management – Hype = MarTech

chiefmartech

Anita Brearton , CEO of CabinetM , will lead a panel on marketing stacks with Jeff Harvey , director of marketing technology at Red Wing Shoes ; Laurie Klausner , VP world wide marketing at Entuity ; and Shiva Vannavada , CTO at iCrossing. I have an allergy to hype.

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

It’s a fantastic question. Today we are trying to find an answer to the question What Role Should A Communications Agency Play in A Client’s Social Media. 7 Questions for Sean Geehan - Marketing Genius Blog , September 1, 2010 Sean Geehan is CEO and founder of the Geehan Group, the recognized leader in connecting B2B executives to their most important customers in order to maximize customer retention, sales, profits and long-term market alignment. iCrossing (2).

B2B Lead Management Market Heats Up

delicious b2bmarketing

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. So here’s the two big questions: When do you use which? (or To the market growth question, I believe we are still at the start of this market (whatever acronym or category you want to use).