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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

With all this data the question many CMOs wrestle with is – How to manage so much data from so many sources and separate systems to drive insights on how customers behave? With the goal being a seamless and consistent experience as customers and prospects pin pong across a variety of channels.

iCrossing 100
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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

With all this data the question many CMOs wrestle with is – How to manage so much data from so many sources and separate systems to drive insights on how customers behave? With the goal being a seamless and consistent experience as customers and prospects pin pong across a variety of channels.

iCrossing 100
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B2B Lead Management Market Heats Up

Online Marketing Institute

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. So here’s the two big questions: When do you use which? (or

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

It’s a fantastic question. Today we are trying to find an answer to the question What Role Should A Communications Agency Play in A Client’s Social Media. iCrossing (2). Every week? Setting up a B2B blog or a Facebook or Twitter [.]. wasn’t disappointed. Here’s a starter kit for B2B companies to better engage on Facebook: 1.

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Marketing + Technology + Management – Hype = MarTech

chiefmartech

Anita Brearton , CEO of CabinetM , will lead a panel on marketing stacks with Jeff Harvey , director of marketing technology at Red Wing Shoes ; Laurie Klausner , VP world wide marketing at Entuity ; and Shiva Vannavada , CTO at iCrossing. Get an inside, 360-degree view of the search and hiring process for Correy’s role.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Find the answers to these questions and many, many more here. 37% of b2b buyers have posted questions on social networking sites, 48% follow industry conversations on key topics of interest, and 59% “engage with buyers who have done it before.&# This post tells you: according to a recent study from iCrossing.