Remove prospect
article thumbnail

CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

With the goal being a seamless and consistent experience as customers and prospects pin pong across a variety of channels. Since each one of us has a different variety of reports coming a litany of systems like SAS, Aprimo, Webtrends, iCrossing, Radian6, Facebook, Vocus, Wordpress and where it isn’t automated then it’s just Excel.

iCrossing 100
article thumbnail

CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

With the goal being a seamless and consistent experience as customers and prospects pin pong across a variety of channels. Since each one of us has a different variety of reports coming a litany of systems like SAS, Aprimo, Webtrends, iCrossing, Radian6, Facebook, Vocus, Wordpress and where it isn’t automated then it’s just Excel.

iCrossing 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Lead Management Market Heats Up

Online Marketing Institute

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. Prospect lists? Lead farming? Direct marketing lists?

article thumbnail

Marketing + Technology + Management – Hype = MarTech

chiefmartech

You’ll learn how your choice of segmentation impacts your ability to raise LTV, ways to customize the prospect experience to build value during the sales process, tricks during the new customer onboarding process to get them hooked, and intelligence-gathering techniques to expand your upsell rate.

article thumbnail

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

This is an admirable goal, as prospects are looking for experts, not just products or solutions. But what about sales prospecting? iCrossing (2). However, becoming a thought leader takes a bit more effort than you may think. Social Media (239). 20+ Cool Social Media and Web Tools , September 15, 2010. Other Active Keywords.